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The English Electric Company of Canada pledged that if you were a buyer of English Electric products, you could be sure of the latest developments in electrical engineering. Every wire, bolt, rivet, and part was fashioned and applied as well as human ingenuity and honesty could do it. English Electric claimed to have the customers' interest at heart as well as their own. Progress and security were the priorities of the company.
English Electric of Canada - seven pledges:
1. To design and produce wholly in Canada
2. To keep pace with knowledge and methods
3. To extend and expand operations
4. To provide a just return on the investment in the plant
5. To give every employee security of employment
6. To deal with suppliers, competitors, and public with friendliness and best practices
7. To serve customers and best interests of the community to the limit of their ability