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Canadian Shredded Wheat Company

Offers and Promotions

Canadian Shredded Wheat did not entice customers with coloured marshmallow bits or glistening sugar. But there were a lot of promotions and offers. 

In the 1900s, you could acquire some quality steak knives for a couple of box tops and a small amount of money.

Ink blotters were popular during the early days of Canadian Shredded Wheat

Recipe cards were another popular giveaway. This card mentions that this is a good recipe to use with ration coupons. It was cut from a cereal box.

In 1951, movie star cards were collected by Shredded Wheat connoiseurs. 

From the 1930s through the 1950s, children collected and coloured cards provided by the Shredded Wheat Company. The Canadian factory distributed cards which had Canadian themes.

Prizes became more sophisticated in the 1950s. Games and plastic toys were included in Nabisco's boxes of cereal.